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Building software, products, and the businesses behind them.

I'm Azar — an independent product builder. I help founders and teams ship thoughtful digital and physical products, from mobile apps to manufactured objects, with the discipline of a full team in one person.

Availability
Q2 2026 — accepting
Based
Los Angeles · Worldwide
Focus
Product · Design · Strategy
azar.assi191.com
StreakUp shipped
Habit tracker live on PWA
+24%
Noor app
In active development
v0.4
Pilot app
Beta testing in progress
+12
Project velocity · 30d
5.0 rating
Available now
Shipping fast
0+
Years building products
0
Projects shipped
0
Happy clients
0%
Independent & founder-aligned
01 — About

A one-person studio, operating with the discipline of a team of ten.

I build things that are useful, considered, and built to last — because most software isn't, and it shows.

I operate as an independent studio of one: taking projects from concept through to launch, keeping the whole surface — product, design, and business — tight and coherent. The result is work that doesn't feel like it was passed between five agencies on the way to your hands.

My background spans software and physical product design with a sharp entrepreneurial lens. I've shipped four projects across mobile apps, web products, and physical objects — including StreakUp, Noor, and the Pilot app — each starting as a single question I couldn't let go of.

Product Thinking

Framing the right problem before writing a single line of code.

Design Craft

Interfaces, objects, and brand systems built with precision.

Rapid Delivery

Modern no-code & code stacks that ship in weeks, not quarters.

Business Sense

Aligned with monetization, retention, and the path to scale.

02 — Process

From idea to shipped product, in five clear steps.

01

Discover

Together we define the real problem, the audience, and what success looks like.

02

Design

Sketches, wireframes, and a tight visual system before we build anything.

03

Build

Modern stacks, fast cycles. You see progress every week, not every quarter.

04

Test

Real users, real feedback. We sharpen the rough edges before launch day.

05

Launch

A clean release, full handover, and ongoing support if you want it.

03 — Services

Four ways we can work together.

01

Product Design & Prototyping

From blank page to testable prototype. I take an early idea through discovery, design, and a working product in weeks — so founders can validate real demand before committing quarters of engineering.
MobileWebiOS · PWASprint-based
02

No-Code Build-Outs

Real, monetizable products assembled with Glide, Adalo, Stripe, Circle, and Zapier. Production-ready systems you fully own — designed for founders who want to launch without a technical co-founder.
GlideStripeZapierPartnerships
03

Physical Product Design

Objects designed for manufacture. I take a concept through industrial design, prototyping, and manufacturing-ready specs — with an eye for the small tactile details that turn a product into something people actually love.
Industrial DesignPrototypingDFM
04

Brand & Launch Strategy

Positioning, identity, and launch strategy for founders with something real to bring to market. Engagements are short, intensive, and focused on the decisions that matter most in the first ninety days.
AdvisoryPositioningLaunch sprints
04 — Pricing

Three packages, no surprises.

Starter Sprint
$1,200/ project
Perfect for validating a quick idea or shipping a single landing page or MVP screen.
  • 2-week engagement
  • Single feature or page
  • Working prototype
  • 1 round of revisions
Get started →
Custom Partnership
Let's talk
Long-term work, equity-based partnerships, or complex multi-product engagements.
  • Custom timeline
  • Multi-product scope
  • Strategic advisory
  • Equity options on table
Let's talk →
05 — Selected Work

Four projects I'm proud of.

06 — Reviews

What people say about working with me.

Azar shipped our MVP in three weeks when our last team took six months and built nothing usable. Truly rare to work with someone who handles design, product, and delivery with this level of polish.
SK
Sarah Khan
Founder · Nimbus Health
Finally a designer who understands business. Azar pushed back on features that would have wasted six months and helped us focus on what users actually pay for. We launched profitable.
DR
Daniel Rivera
CEO · Bridgework Studios
The level of craft is unreal. The product feels like it shipped from a 30-person company, not one person. Communication was clear from day one and deadlines never slipped.
MA
Maya Ahmed
Co-founder · Lanterne
07 — Writing

Notes from the workbench.

08 — Questions

Frequently asked.

Most engagements run 2–6 weeks. A starter sprint takes about two weeks, while a full Build Package runs around six. For longer custom partnerships, we set a milestone-based schedule together.

Yes — completely. Once a project ships and is paid in full, you own everything: code, designs, brand assets, and the right to modify or transfer it however you'd like.

That's perfectly fine. Discovery is part of the work. We start with a short conversation about what you want to build and who it's for — by the end of week one, the path is usually obvious.

Most of my clients are. The whole point of working with me is that you don't need to hire engineers, designers, and brand consultants separately. You can ship a real, monetizable product with one accountable partner.

You get a clean handover and a 30-day support window. After that, I offer monthly retainers for ongoing iteration if you'd like, or you can take it from here and reach out whenever you need a sprint.

Start a conversation

Have a project worth building?

Tell me about what you're working on. I'll come back within 48 hours with honest thoughts and — if it's a fit — a clear plan to get started.

Or email directly: assi191@gmail.com
Azar
Usually replies within an hour
Hey! Thanks for stopping by 👋 What can I help you build?